Nike introduces a new colorway of the iconic Air Max 95 sneaker model in a playful palette entitled Happy Pineapple. The new edition is inspired by the tropical fruit and creates a base that boasts a neutral tone. It is then detailed with tropical hues as the highlighting accents.
There is a strip of golden orange that travels along the side of the shoe met by a set of eyelets detailed in a peach and aquamarine green color. This green hue also makes up the small Swoosh branding detail that adorns the heel. The bright colorway is directly referenced with an adorable smiling pineapple graphic that can be seen at the tongue with embroidered numbers.
Tropical Fruit-Inspired Tonal Shoes
Nike's Air Max 95 Gets a Playful Happy Pineapple Colorway
Trend Themes
1. Tropical-themed Footwear - Footwear brands can leverage the popularity of tropical themes by creating exciting colorways and designs inspired by tropical fruits.
2. Franchise-themed Footwear - Franchise brands can create footwear lines inspired by their iconic products by leveraging playful color palettes and incorporating branding details into design.
3. Emoticon-themed Footwear - Footwear brands can create designs inspired by popular emoticons to leverage the growing trend of incorporating emojis into fashion and communication.
Industry Implications
1. Footwear - Footwear brands can leverage the rising trend of playful design to appeal to younger, trend-focused consumer segments.
2. Fashion & Apparel - Fashion and apparel brands can incorporate playful tropical themes into their product lines to appeal to summer markets and vacation-goers.
3. Marketing & Advertising - Marketing and advertising agencies can leverage the popularity of playful, colorful designs inspired by emoticons and franchises in their campaigns to engage younger audiences.