Fifteen years after the song 'MMMBop' took the world by storm, Hanson -- the blond boy group consisting of Isaac, Taylor and Zac -- will be releasing the Hanson 'MMMHop' India Pale Ale. This new venture by the trio who made teenage hearts flutter back in the late 90s will be released in early 2012.
The Hanson MMMHop IPA, as BrandChannel points out, is a clear indication that the fellows who once gave off the "nice boy" image are now men. In fact, the brothers have stated that they really didn't want to do what other boy bands did -- that is, make dolls out of themselves. Zac Hanson told the reporters at Oxford University Union that they will "never make dolls, lunch boxes or toothbrushes" that play their songs.
At any rate, naming the Hanson MMMHop IPA after the hit 'MMMBop' is a great way to piggyback off the success of the song, but the real question is, will this beer taste any good? I guess we'll just have to wait and see.
Boy Band Beer
Hanson MMMHop India Pale Ale is Set to Release Next Year
Trend Themes
1. Celebrity-branded Alcohol - The recent launch of Hanson's beer shows a trend for celebrities to start developing, and investing in, their own lines of beverages.
2. Personal Branding - The Hanson MMMHop IPA has the potential to be disruptive by giving the band a unique personal brand, tied to a specific product, that sets them apart from other musicians.
3. Market Expansion Into Alcohol Industry - Hanson's entry into the alcoholic beverage market shows a trend for non-related industries to expand their market reach and diversify into new product categories.
Industry Implications
1. Alcoholic Beverage Industry - Hanson's beer launch influences and shakes up the Alcoholic Beverage industry, opening up new product lines and more opportunities.
2. Music Industry - The Hanson MMMHop IPA demonstrates the trend of musicians diversifying their brands through non-traditional routes, providing opportunities in licensing and product development.
3. Celebrity Branding Industry - The trend of celebrity-branded products, like Hanson's beer, highlights this industry's potential for growth in licensing and product development.