Children’s brand Hanna Andersson has launched a new activewear line for kids. Over 80% of the goods in the new ‘Active by Hanna Andersson’ line are manufactured from recycled materials and contain UV-protective wicking fabric. The clothing line is Oeke-Tex Class 1 certified and devoid of BPA and PFA. The range includes stretch leggings, basketball shorts, cycling shorts, skorts, and other activewear items in kid-friendly sizing.
L Catterton, a private equity firm, purchased the trademark from Sun Capital Partners in August 2016. All the products in the line are made with recycled materials, showcasing Hanna Andersson’s dedication to providing sustainably produced products. All of the garments arrive in unique patterns and solid colors.
‘Active by Hanna Andersson’ is available now on the premium childrenswear brand’s website.
Children's Activewear Capsules
Children’s Label Hanna Andersson Launches Activewear for Kids
Trend Themes
1. Sustainable Children's Activewear - Opportunity for brands to create children's activewear lines that are sustainably produced with recycled materials and eco-friendly fabrics.
2. UV Protective Children's Clothing - Opportunity for brands to explore UV protective clothing for kids that also incorporates wicking fabric to keep kids cool and comfortable while staying active.
3. Certified Children's Clothing - Opportunity for brands to pursue Oeke-Tex Class 1 certification and offer clothing for kids that are certified as free of harmful chemicals like BPA and PFA.
Industry Implications
1. Children's Clothing - The children's clothing industry can explore innovative production techniques like using recycled fabrics and eco-friendly materials to create sustainable and certified clothing for kids.
2. Sportswear - Sportswear companies can expand their offerings to include kid-friendly activewear that incorporates features like UV-protection and wicking fabric.
3. Private Equity - Private equity firms can invest in sustainable and eco-friendly children's clothing brands and help them scale up their production and reach a wider customer base.