Elastic Bathroom Racks

The Hanging Line by Josh Owen Re-Imagines Towel Furnishings

The Hanging Line is a playful take on the traditional towel rack. In place of rigid metal lines that have no give, the Hanging Line has an elastic existence that allows items placed on it to rest in a more relaxed position. Completely unique, it will transform this most sacred of rooms into something with personality.

Created by industrial designer Josh Owen for New York-based manufacturers Kontextür, the Hanging Line is a great alternative not only for towel racks but also for toilet paper holders, magazine racks and more. Although it looks like it suctions onto the wall, the Hanging Line is still a hardware system that is made out of durable silicone bands and hooks. It is available in black and red.
Trend Themes
1. Elastic Home Accessories - Expanding the use of elastic bands and hooks to create a line of products for kitchen, laundry, and bedroom use.
2. Flexible Hardware Systems - Incorporating durable silicone bands and hooks into wall-mounted products, introducing more flexibility to common household items.
3. Adaptable Bathroom Furnishings - Transforming rigid bathroom accessories like towel racks, toilet paper holders, and magazine racks into more unique and elastic items that add character to any bathroom.
Industry Implications
1. Home Decor - Manufacturers of home decor items can explore the use of flexible bands and hooks to create innovative and unique products that stand out in the market.
2. Hardware - Hardware manufacturers can incorporate durable silicone bands and hooks into wall-mounted products, revolutionizing the use of traditional metal-based hardware systems.
3. Bathroom Accessories - Bathroom accessory companies can elevate their product line by incorporating elastic materials and introducing more novelty and personality to the otherwise mundane products.

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