In the world of chain emails, mast texts and anonymous posts, handwritten notes can go such a long way in creating an impression or providing a lasting memory.
That's the concept behind Inkpact, an online service that sends beautiful customized, handwritten notes on behalf of any organization or individual. Inkpact believes that if a company needs to contact clients to reach out, say thank you or extend a proposal, handwritten notes provide a way to do so that is much harder to dismiss or forget than even the most personalized email missive. The letter-writing startup also provides services for occasions where handwritten notes are a more traditional medium -- for example writing wedding invitations or place cards for formal dinners.
Many new ventures are carving out a niche market by turning away from the overarching technological advances that define modern business and are instead capturing consumer preference for more emotionally connected analog items and practices. Inkpact's handwritten notes are an excellent example of this movement.
Bespoke Letter-Writing Services
Inkpact Sends Custom Handwritten Notes to Clients or Loved Ones
Trend Themes
1. Bespoke Letter-writing Services - The rise of bespoke letter-writing services as an alternative to digital communication presents opportunities for startups in the stationery and messaging industries.
2. Handwritten Notes for Client Communication - The trend towards using handwritten notes as a means of client communication creates opportunities for disruptive innovation by companies in the customer service and CRM sectors.
3. Analog Products for Emotional Connection - Creating analog products and services that offer emotional connections for consumers is a growing trend, with opportunities for disruption in industries such as gifting and home decor.
Industry Implications
1. Stationery - The trend towards handwritten notes presents an opportunity for the stationery industry to expand and innovate their offerings with personalized and bespoke options.
2. Customer Service - In the age of digital communication, businesses that leverage the emotional connection provided by handwritten notes can disrupt the customer service industry by improving engagement and customer retention.
3. Event Planning - The rise of bespoke letter-writing services presents opportunities for event planning companies to offer customized, handwritten invitations and communications for formal events and weddings.