For this year’s Black Friday, BuyHandmade.org presented a different kind of door buster. They started ‘Pledge Handmade,’ which asks consumers to commit themselves to only buying handmade items this holiday season. Handmade pledges are no easy feat in our mass-produced times.
One way to maintain handmade pledges may be to solely buy from Etsy. This is highly recommended, especially considering how amusing white elephant parties could be. Check out the video for more on the Buy Handmade movement.
Seasonal Handmade Pledges
Buyhandmade.Org Asks to Buy Handmade for the Holidays
Trend Themes
1. Handmade Pledges - Opportunity for businesses to capitalize on the growing consumer demand for handmade products and create unique offerings in the market.
2. Buy Handmade Movement - Chance for entrepreneurs to create platforms or marketplaces specifically catering to handmade products and connect artisans with consumers.
3. Mass-produced Disruption - Potential for disruptive innovations that challenge the dominance of mass-produced products and offer alternative options to consumers.
Industry Implications
1. E-commerce - E-commerce platforms like Etsy can leverage the Buy Handmade movement to expand their customer base and provide a dedicated marketplace for handmade products.
2. Craft and Art Supplies - Opportunity for manufacturers and retailers of craft and art supplies to market their products to the growing community of DIY enthusiasts and craftspeople.
3. Corporate Gifting - Potential for businesses specializing in unique corporate gifting solutions to take advantage of the demand for personalized and handmade items in the business sector.