There is an endearing interplay of natural an artificial occurring in the design of Brian Brubaker's Premium Handmade Coasters packaging. With this, the Tried & True Supply Co. designer opted for stay true to the charming mug mats with an image that was relatively simple and would reference the artisan spirit of the products inside.
The solution was to assemble a basic kraft paper box and maintain its original brown color. Block lettered descriptions of the items were applied to several sides of the carton -- but that isn't all. For a little bit of playful detail, Brian decided to make the screen printing more expressive. Squiggly illustrations that emulate woody patterns cover all sides of Premium Handmade Coasters packaging, and this was even done with environmental consciousness in eco-friendly water-based ink.
Illustrated Lumber Branding
Handmade Coasters Packaging Features an Applied Woodgrain Pattern
Trend Themes
1. Artisanal Packaging - The use of eco-friendly materials and playful designs on handmade products can help small businesses stand out.
2. Illustrated Logos - Incorporating hand-drawn illustrations into branding can add character and authenticity to a company's image.
3. Sustainable Screen Printing - Using eco-friendly water-based inks in screen printing can appeal to environmentally conscious consumers and differentiate a brand from competitors.
Industry Implications
1. Handmade Goods - Small businesses that sell artisanal products can benefit from creative and sustainable packaging to enhance their brand identity.
2. Graphic Design - Offering hand-drawn illustrations and eco-friendly printing options can set graphic design studios apart and attract clients with similar values.
3. Eco-friendly Products - Companies that prioritize sustainability can use eco-friendly packaging and printing methods to reinforce their brand values and appeal to environmentally conscious consumers.