Made out of wood, these handcrafted toys each represent a different natural element: air, earth and water. WOO toys are designed for children and are intended to be collected. Minimalist in design, the set consists of the WOO sailboat (water), WOO bulldozer (earth) and WOO airplane (air).
The handcrafted toys sit at the intersection between beautiful design and function. They are a beautiful addition to your kid's toy box and your home. Developed by architecture, graphic and product design studio Vrtíška Žák, the set was inspired by motion and amazement. Practical as well as collectible, the items have a natural wood finish, sleek surface varnish and bent veneer.
The collection debuted at Designblok 2014 in Prague.
Minimalist Handcrafted Toys
The Collectible WOO Toys Represent Different Elements in Nature
Trend Themes
1. Handcrafted Minimalist Toys - The intersection between beautiful design and function presents an opportunity for product differentiation in the toys industry.
2. Nature-inspired Toys - Using natural elements as design inspiration and materials presents an opportunity for disruptive innovation in the toys industry.
3. Collectible Toys - Creating toys that are both practical and collectible presents a new trend to explore in the toys industry.
Industry Implications
1. Toys - The handcrafted, minimalist and collectible aspects suggest that there is potential for disruptive innovation and differentiation in the toys industry.
2. Home Decor - The minimalist and beautiful design of these handcrafted toys suggests opportunities to expand into the home decor industry.
3. Sustainable Materials - The use of natural materials such as wood presents an opportunity for disruptive innovation and sustainability in the materials and manufacturing industry.