The majority of us are probably used to seeing tools merchandized in open boxes, hanging wrapper-less from pegs or occasionally encased in molded plastic covers. Hamy Tools packaging proposes a very different style of preparing these implements for sale, appropriating techniques that are typically used for enclosing other products.
Designer Kyung-hee Kim of South Korea folded pieces of card into slender cartons with pitched tops. The boxes for individual pliers, wrenches and hammers, etc. have holes so that they can be suspended. Crisp white communicates a cleanliness that is generally not associated with such devices; meanwhile, blue and red accents exude a lighthearted appeal, and a row of outlined illustrations subtly indicate which item is within that piece of Hamy Tools packaging.
Elementary Handyman Branding
Hamy Tools Packaging Adopts an Endearing Image That's Unexpected
Trend Themes
1. Tool Packaging Innovation - There is an opportunity for companies to explore new and innovative ways to package hand tools, such as using card materials and incorporating playful designs.
2. Colorful Design - Tools and hardware companies may benefit from incorporating bright and bold colors into their branding and packaging to create a more eye-catching and playful impression.
3. Illustrated Branding - Illustrating hand tools on packaging may increase customer understanding and make products more visually appealing, prompting companies to consider this approach in their branding.
Industry Implications
1. Tools and Hardware - The tools and hardware industry may see an opportunity to stand out from competitors by innovating their branding and packaging through colorful and illustrated designs.
2. Packaging Design - Design agencies and packaging companies may offer new and creative solutions for tool packaging, such as the use of card materials and incorporating playful design elements.
3. Home Improvement Retail - Home improvement retailers may opt to feature products with unique and eye-catching packaging, such as Hamy Tools packaging, as a way of differentiating themselves from their competitors.