If you took a look and thought of people falling out, think again. Pinar Yar, and TGugrul Govsa have designed a hammock that is tip proof. The Leaf, as it is known, has a shell for support and stability and the inside is woven for comfort.
Whether they're hung up inside or outside, the old design of hammocks is making its way into the modern luxury market.
Implications - In the last few years, there has been an increased consumer desire for products that get rid of minor inconveniences that have plagued generations past. Despite the fact that these troubles are minor, many of these products sell because of their novelty factor. A company or brand would be wise to develop a novelty product that solves a minor but commonplace issue.
Tip Proof Hammock
The Leaf
Trend Themes
1. Tip-proof Hammocks - Designing innovative hammocks that ensure stability and comfort can disrupt the traditional hammock market.
2. Modern Luxury Market - Expanding the old hammock design into the modern luxury market can disrupt the traditional outdoor furniture industry.
3. Novelty Products - Developing novelty products that can solve minor but common issues can disrupt the consumer product industry.
Industry Implications
1. Outdoor Furniture - Introducing tip-proof hammocks can disrupt the outdoor furniture industry by providing a new and innovative option for outdoor relaxation.
2. Consumer Products - Investing in novelty products that solve minor issues can disrupt the traditional consumer products industry.
3. Luxury Home Decor - Expanding the old hammock design into the modern luxury market can disrupt the luxury home decor industry by providing a novel and comfortable outdoor decor option.