If you missed the Hammer Pants Flash Mob in an LA clothing store earlier this month, you're in luck, because another baggy-gold-pants-wearing crew just invaded urban California, and the second video is quickly climbing its way to viral.
Dashing across Santa Monica Blvd just before 8 pm, the Hammer Pants Flash Mob tore through traffic, stopping to do their jig to the MC Hammer classic, Can't Touch This in shiny gold, baggy pants. The dances were organized to raise hype for HammerTime, MC Hammer's new reality show.
Don't like the recent harem pants revival? Too bad -- with the Hammer Pants Flash Mob videos becoming this viral, you can't escape them that easily!
Impromptu 90s Traffic Dances
The Hammer Pants Flash Mob Strikes Santa Monica Blvd
Trend Themes
1. Harem Pants Revival - The recent harem pants revival presents opportunities for fashion brands to create innovative designs and capitalize on the trend.
2. Flash Mob Marketing - The Hammer Pants Flash Mob showcases the potential of flash mob marketing as a disruptive way for brands to create buzz and engage with their audience.
3. Viral Dance Challenges - The popularity of the Hammer Pants Flash Mob videos highlights the potential for brands to create viral dance challenges that capture the attention of online communities.
Industry Implications
1. Fashion - The harem pants revival presents opportunities for fashion brands to introduce new designs, patterns, and materials, and tap into consumer demand for trendy and comfortable clothing.
2. Entertainment - Flash mob marketing can disrupt the entertainment industry by providing new avenues for promoting TV shows, movies, and celebrity projects, creating an immersive and interactive experience for fans.
3. Social Media - The viral nature of dance challenges like the Hammer Pants Flash Mob opens up opportunities for social media platforms to attract and engage users through user-generated content and trending challenges.