Fast food brands have recently started to cross over to launch an array of other products and services ranging from apparel to wedding services, however, now some are even launching Halloween collections.
Taco Bell recently announced the launch of its new Halloween collection that features a variety of different fast-food themed costumes and the collection includes customers for singles, couples, and families. Consumers can choose to disguise themselves as hot sauce packets, salsa packets, and tacos with apparel ranging from tunics to dresses. The collection includes Taco Bell's branding with humorous slogans adorned on them such as 'HOT: too good to not be true."
These "spicy" pieces are the perfect option for fans of the quick-service restaurant and will undoubtedly create a memorable social media moment. Consumers can purchase the Halloween costumes on Taco Bell's e-commerce website.
Fast Food Halloween Collections
Taco Bell Unveils a Halloween Collection for Couples and Families
Trend Themes
1. Fast Food Fashion - The trend of fast food brands expanding into apparel and fashion presents opportunities for disruptive innovation in the clothing industry.
2. Novelty Halloween Costumes - The rise of Halloween collections from fast food brands highlights the demand for unique and unconventional costume options, offering opportunities for disruptive innovation in the costume industry.
3. Branded Social Media Moments - Fast food Halloween collections provide an opportunity for customers to create memorable social media moments, presenting potential disruptive innovation opportunities in the social media industry.
Industry Implications
1. Apparel/fashion - The fast food fashion trend introduces disruptive innovation opportunities for apparel and fashion brands, allowing them to explore collaborations and create unique product lines.
2. Costumes - The novelty Halloween costume trend driven by fast food brands opens up disruptive innovation possibilities for the costume industry, leading to the development of unconventional and themed costumes.
3. E-commerce - Fast food brands selling Halloween costumes online presents a disruptive innovation opportunity in the e-commerce industry, as it encourages other brands to explore new avenues for online sales and marketing.