The newest project by ALYX for spring is a collection entitled 'Halcyon Blvd.' The series is comprised of a range of contemporary pieces that merge together tailored structures with technical sensibilities. Some of the standout items from the collection are the military vest with mesh materials, leather pants, blazers, utility vests and tactical cargo pants. Additionally, the iconic chest rig and the lightweight, raw cut leather jacket in combination with silk nylon wrap shirts are also notable.
The Halcyon Blvd lookbook was shot in grayscale, but there are garment dyes in several fabrics throughout the series. Overall, there is a muted color tone and saturated colors. Notably, there is a slight Californian inspiration, which can be seen in the hand-painted details of Venice Beach that make an appearance in the graphics. There is also a selection of footwear offered from George Cox, plus accessories like unique belt designs and cross-body buckle bags.
Tactical Spring Menswear
ALYX Offers Tactility and Technicality With the 'Halcyon Blvd' Capsule
Trend Themes
1. Tactical Menswear - ALYX's 'Halcyon Blvd' collection merges tailoring and technicality, offering disruptive innovation opportunities in the men's fashion industry.
2. Military-inspired Clothing - The military vest, blazers, utility vests, and tactical cargo pants in ALYX's 'Halcyon Blvd' collection present disruptive innovation opportunities in the military clothing industry.
3. Raw-cut Leather - ALYX's raw-cut leather jacket offers disruptive innovation opportunities for luxury leather goods in the fashion industry.
Industry Implications
1. Men's Fashion - ALYX's 'Halcyon Blvd' collection introduces disruptive innovation opportunities in men's fashion with its blend of traditional tailoring and technical design elements.
2. Luxury Leather Goods - The raw-cut leather jacket in ALYX's 'Halcyon Blvd' collection presents disruptive innovation opportunities in the luxury leather goods industry.
3. Military Clothing - ALYX's 'Halcyon Blvd' collection presents disruptive innovation opportunities in the military clothing industry with its selection of military-inspired clothing.