This season’s hairstyles for men are trending towards longer locks on top with a lot of volume and shorter sides. Blame it on Mad Men as playful, retro-looking, side-parted, bouffant-type hairstyles were frequenting runways in Milan, London, Paris and New York. Think of channeling a rebellious James Dean, but with a little less pomade.
This billowy hairstyle for men can be worn clean cut (as seen on the Calvin Klein, D & G and Burberry Prorsum runways) or as a disheveled just out of bed look (as seen at Lanvin). Where this hairstyle for men is concerned, size matters and bigger is better.
Retro Hair Revivals
The Hottest Hairstyle for Men Has Big Hair Reigning Supreme
Trend Themes
1. Longer Locks - A trend towards longer locks for men creates opportunities for products and services that cater to styling and maintainance of longer hair.
2. Volume on Top - The increasing popularity of hairstyles with volume on top opens up opportunities for haircare brands to create products that add volume and hold to men's hair.
3. Retro Revival - The resurgence of retro hairstyles presents opportunities for barbershops and salons to offer specialized services and expertise in recreating vintage looks.
Industry Implications
1. Men's Grooming - The trend of longer and voluminous hairstyles for men drives growth in the men's grooming industry, including styling products, tools, and salons.
2. Haircare - The demand for products that enhance volume and hold in men's hairstyles creates opportunities for haircare brands to develop targeted lines specifically for voluminous styles.
3. Barbering - The revival of retro hairstyles for men fuels the growth of barbershops, as an increasing number of men seek specialized services and expertise in vintage hairstyling.