The new Tocca Hair Fragrance collection was designed specifically for people's tresses, and is able to provide a combination of hair care and a luxury scent.
Described as "lightweight mists," the hair fragrances are able to make people's tresses smell good without them having to worry about the drying alcohol content that most perfumes and body sprays contain. The fragrance collection contains moisturizing oils, which are able to add a subtle sheen to the hair.
The collection comes in Tocca's signature scents, including the Florence which has an elegant scent, the Stella which contains notes of citrus, the Guilietta which contains floral scents, and the Cleopatra which contains the scent of grapefruit as well as soothing cucumber.
Moisturizing Hair Fragrances
The Tocca Hair Fragrance Collection Was Designed to Keep Hair Fresh
Trend Themes
1. Moisturizing Hair Fragrances - Opportunity for beauty brands to create hair fragrances that moisturize and add luxury scents without alcohol content.
2. Combining Hair Care and Luxury Scent - Opportunity to develop products that offer both hair care benefits and high-quality fragrances.
3. Subtle Sheen and Scent for Hair - Potential for hair products that provide a subtle sheen to the hair while leaving a pleasant scent.
Industry Implications
1. Beauty - Disruptive innovation opportunities for beauty brands to expand their product lines with moisturizing hair fragrances.
2. Fragrance - Potential for fragrance companies to develop hair-specific fragrances that offer hair care benefits.
3. Haircare - Opportunity for haircare brands to create products that combine hair care benefits with luxury scents.