The Haerfest Spring/Summer 2012 collection is full of stylish and simple luggage basics.
Haerfest, pronounced "harvest," is a label focused on design and craftsmanship and is available through Opening Ceremony. New York-based designers and brothers Tim and Dan Joo started the brand to "create the products and lifestyle they envisioned," according to their website.
The luggage line, made from real leather, is offered in grey olive, navy slate and carmine red this season. The brand also emphasizes attention to detail and the use of quality materials, both of which are reflected in the final product. The brothers have an interesting background previous to starting their own label, with Tim having studied at Parsons and Dan an engineer. The Haerfest Spring/Summer 2012 designs are gender neutral and perfect for a weekend getaway or for those who love large carryalls.
Rustic Rouge Luggage
The Haerfest Spring/Summer 2012 Collection is the Perfect Weekend Bag
Trend Themes
1. Craftsmanship Comeback - The trend of emphasizing quality materials and design craftsmanship as seen in Haerfest's luggage line offers potential opportunities for companies to rebrand and promote luxury artisanal goods.
2. Gender-neutral Design - The gender-neutral design trend, as seen in Haerfest's luggage line, presents an opportunity for companies to market and create unisex products and clothing.
3. Sustainable Materials - Promoting the use of sustainable materials in fashion and luggage design could be a potential disruptive innovation opportunity as consumers increasingly prioritize eco-friendliness.
Industry Implications
1. Fashion Design - The fashion industry could benefit from the trends of craftsmanship, gender-neutral design and sustainable materials used by Haerfest in their luggage line.
2. Luggage Manufacturing - Luggage companies can look to Haerfest's focus on attention to detail and quality materials in the creation of luxury artisanal luggage that caters to the modern traveler.
3. Online Retail - Companies specializing in online retail can highlight Haerfest's partnership with Opening Ceremony to promote and distribute quality artisanal goods to an online audience.