In an effort to raise awareness for gay marriage, a series of activists started the 'HACK Marriage' campaign. The promotion encourages supporters to sneak into bookstores and alter dictionaries with a modern definition for marriage. The current dictionary definition for marriage defines it as a union between people of two different genders. HACK Marriage aims to change the current phrase of "a man and a woman" to "two people."
The equality campaign is currently encouraging any supporters to print their own stickers and visit local bookstores. Anybody who wishes to participate and help out can go to the HACK Marriage website and download pre-made sticker templates. The organization encourages supporters to purchase printable sticker paper and create their own dictionary-altering stickers.
Dictionary-Defacing Campaigns
The HACK Marriage Campaign adds modern definitions to dictionaries
Trend Themes
1. Equality Campaigns - Opportunity for businesses to partner with organizations that promote equality and support diversity initiatives.
2. Crowdsourced Activism - Opportunity for businesses to engage with socially conscious consumers and support grassroots campaigns.
3. Rewriting Traditions - Opportunity for businesses to challenge outdated norms and values by offering more inclusive products and services.
Industry Implications
1. Publishing - Opportunity for publishers to take a stance on social issues and publish more diverse and inclusive content.
2. Printing - Opportunity for printing companies to offer customizable and socially conscious printing services.
3. Retail - Opportunity for retailers to partner with organizations that promote diversity and inclusion, and offer products that support these values.