There's nothing pretty about a drug addiction, so Habit packaging paves the way to recovery with a dose of style to keep users on track. This range of pharmaceuticals is specially designed to help ween junkies off of a range of substances, and with a new identity for the line, patients may not feel like the unwell.
Morey Talmor gave these bottles, jars, cases and syringes a sleek and strictly non-medicinal look. The classic glass containers have an air of elegance that visually likens them to luxurious beauty products.
Habit packaging does, however, adopt a darker appearance, with a pitch-black tint to the inside of each vessel. This aesthetic choice jointly references the harrowing world of the abuser and establishes a slick aspect to make rehabilitation fashionable.
Elegant Antidote Branding
Habit Packaging Brings Class to the Recovery from Narcotics
Trend Themes
1. Stylish Rehabilitation - Opportunity to innovate by creating stylish and non-medicinal packaging for products that aid in recovery from addiction.
2. Luxurious Drug Treatment - Opportunity to disrupt the pharmaceutical industry by introducing a line of drug treatment products packaged in sleek and elegant containers.
3. Dark Aesthetic - Opportunity to create a product line with a visually striking dark aesthetic that sets it apart from traditional treatments.
Industry Implications
1. Pharmaceuticals - Pharmaceutical companies can consider redesigning their packaging to be more elegant and non-medicinal to appeal to a wider audience.
2. Rehabilitation - Rehabilitation centers can embrace the stylish packaging trend to attract patients who value a sense of luxury in their treatment options.
3. Beauty - Beauty companies can consider branching out into the pharmaceutical industry with products that are packaged similarly to their existing product lines.