Online Californian retailer Gympsum has dropped its West Coast lookbook.
The online women's boutique offers one-of-a-kind pieces, restored vintage and international designs. The company is continually "inspired by the Gypsum foxes that strut the streets to the crafty 'do-it-yourself-ers' of the world."
The latest offerings were inspired by the golden era of the 1950s. Each of the cut-out swimwear pieces, lacy cover-ups and flowy hats have a vintage element to them.
The lookbook features model Trew Mullen enjoying a lazy summer day by the pool. She wears retro chiffon head scarves, round sunglasses and high-waisted two pieces. Makeup artist Haley Buckner applied a heavy smokey eye and slick red lip to finish off the look. The West Coast lookbook was lensed by photographer Trever Hoehne.
Retro Californian Lookbooks
Gypsum's West Coast Lookbook Throws Back to the 50s
Trend Themes
1. Restored Vintage - Opportunity to disrupt the fashion industry by offering restored vintage pieces with a modern twist.
2. Do-it-yourself Fashion - Potential to innovate by providing resources and tools for customers to create their own unique fashion pieces.
3. Retro Inspired Swimwear - Chance to disrupt the swimwear market by offering vintage-inspired designs that appeal to nostalgic consumers.
Industry Implications
1. Fashion - Fashion retailers can tap into the growing demand for vintage and retro fashion by offering restored vintage pieces.
2. Beauty - Beauty brands can create makeup tutorials and products that help consumers achieve retro-inspired looks, like heavy smokey eyes and slick red lips.
3. Photography - Photographers can specialize in capturing vintage-inspired fashion lookbooks, creating unique and nostalgic visuals for brands.