NYX partners with gymnast Shilese Jones, a professional athlete to further its support for women's sports. This marks NYX's inaugural partnership with an individual athlete. Jones will be showcased in a series of social media posts, highlighting her daily schedule, training, and competitions. The collaboration will also involve erecting over 30 new billboards in Washington and Minnesota to raise awareness of Shilese Jones' career.
The historic collaboration represents a major achievement for NYX and solidifies the brand's position as a pioneer in championing women's causes, propelling considerable sales expansion, and nurturing strong consumer devotion and engagement. As a result of this new collaboration, supporters of Jones may be increasingly motivated to invest in NYX's product offerings.