If you have ever wanted to squeeze in a quick workout before attending a formal function, Adidas has created the perfect time-saving clothing. Upon teaming up with Missouri-born designer Jeremy Scott, Adidas has created tuxedo-inspired gymwear.
Fantastic for fashionistas who abhor sweat suits, these new pieces merge formalwear with Adidas' comfy, sporty tracksuits. They're totally innovative and fresh, I just had to take pictures! And yes, the hooded tuxedo jacket does come in gray:
Implications - As opposed to working hard to create new and innovate products that have never been created before, companies should consider re-appropriating existing products. Companies can use this fusion as a way of creating new products that consumers are still comfortable with.
Formal Gymwear
Jeremy Scott's Adidas Line Features Frills, Tails and Tracksuits
Trend Themes
1. Gymwear-formalwear Fusion - Creating athletic wear that can also function as formal wear, allowing for versatility and convenience for the consumer.
2. Re-appropriating Products - Revamping existing products to create new and innovative designs, saving time and resources for companies.
3. Fashionable Athleisure - Combining fashion and function to create stylish athletic wear suitable for everyday wear.
Industry Implications
1. Athletic Apparel - Leveraging the trend towards fashionable athletic wear, companies can create new lines of gymwear-formalwear fusion and athleisure products.
2. Fashion Retail - Retailers can capitalize on the demand for stylish and versatile clothing options by featuring gymwear-formalwear fusion and athleisure products in their stores.
3. Textile Manufacturing - Using innovative materials and fabrication techniques, textile manufacturers can produce gymwear-formalwear fusion that offer comfort and durability for the consumer.