Genesis unveils its GV80 Coupe Concept during an exclusive event that took place at the Genesis House in New York earlier in April. It is a four-passenger ride that is inspired by another design project that took place last year. The new Genesis GV80 Coupe Concept is described by the South Korean company as a "statement of intent for more emotional, performance-oriented models and a preview of Genesis’ future programs."
Luc Dockerwolke, the Group Chief Creative Officer of Genesis speaks about the design values, explaining that the caremphasizes the duality of the Genesis brand by showcasing the antagonistic character that lives within the Athletic and Elegance parameters of Genesis’ design philosophy." It has lighting in the form of the classic Two Lines that elongates the car's silhouette.
Four-Passenger Stealthy SUVs
Genesis' GV80 Coupe Concept is Inspired by its Archives
Trend Themes
1. Sporty Suvs - There is an opportunity for luxury car companies to appeal to a new demographic by creating sportier, more performance-based SUVs.
2. Customizable Lighting Features - Innovative lighting features that can be customized by drivers may become a defining feature of future luxury car models.
3. Inspiration From Archives - Designers could start exploring their own brand archives for inspiration when creating new models, as seen in Genesis GV80 Coupe Concept.
Industry Implications
1. Luxury Car Manufacturers - Luxury car manufacturers could start creating SUVs with sportier and more performance-based designs, attracting new customers.
2. Automotive Lighting Design - Companies focused on automotive lighting design could explore ways to incorporate customizable lighting features into future car models.
3. Design Consulting - Design consulting companies could offer services to luxury car brands who want to explore their archives for inspiration when creating new models.