Irish beer brand Guinness has announced the launch of the Guinness Microdraught, an at-home beer tap system that will pour the perfect pint of the brand's iconic dark stout. Released just in time for Christmas, this pint-pouring device will appeal to die-hard Guinness fans or, more generally, beer connoisseurs who prefer their brews on draught over canned or bottled.
According to the company, the countertop tap utilizes cutting-edge technology to mimic the quality pours found at top-notch pubs and restaurants. "Using a unique, chilled Microdraught can, users are guided by the advanced technology to perform the perfect two-part pour; with the iconic surge and settle resulting in a cold, smooth Guinness," said a spokesperson from Guinness in a recent press statement.
Available for purchase starting December 6, shoppers will have access to the "pioneering" technology that, according to Guinness, has been two years in the making.
Branded Countertop Beer Taps
The Guinness Microdraught is an At-Home, Bar-Quality Tap
Trend Themes
1. At-home Beer Tap Systems - There is an opportunity for breweries and retailers to develop their own at-home beer tap systems that utilize advanced technology to mimic the pour quality found in top-notch pubs and restaurants.
2. Branded Beverage Gadgets - There is an opportunity for beverage companies to develop cutting-edge gadgets that enhance the drinking experience of their loyal customers.
3. Smart Home Appliances - There is an opportunity for companies to create smart home appliances that are compatible with at-home beer tap systems, allowing customers to easily control and monitor their pour quality and beer inventory.
Industry Implications
1. Brewing - Breweries can capitalize on the trend of at-home beer tap systems and develop their own technology that mimics the pour quality found in top-notch pubs and restaurants.
2. Retail - Retailers can capitalize on the trend of branded beverage gadgets and offer their customers cutting-edge gadgets that enhance their drinking experience.
3. Smart Home - Smart home companies can capitalize on the trend of at-home beer tap systems and develop smart home appliances that are compatible with these systems, enhancing the overall experience for customers.