The Belgian Center for Guide Dogs is hoping to get more financial support for training its important animals with these ads. As the images illustrate, there is a serious lack of guide dogs for the blind, a drastic difference in population from one to the other.
The print ads each feature a single guide dog leading a pack of blind people behind, each holding on with a leash. The leashes are tangled, people are squished together and it is an absurd and saddening image to see the crowd of people who should each have their own dog. Beneath the images is the simple but direct statement, "We need more guide dogs."
The settings of each ad present a dangerous situation for the blind who do not have access to a guide dog such as a crosswalk, stairs and street.
Guide Dog Ads
These Ads Show the Necessity in Training More Guide Dogs for the Blind
Trend Themes
1. Guide Dog Shortage - The shortage of trained guide dogs presents an opportunity for innovative training programs to meet this growing need.
2. Accessibility Technology - Advancements in accessibility technology could be harnessed to supplement the reduced availability of trained guide dogs, providing both an alternative solution and a complement to guide dogs.
3. Collaboration for Training - Collaboration between governmental organizations, non-profits, and private ventures to fund and offer resources for guide dog training can increase the volume of trained guide dogs and better meet the demand for them.
Industry Implications
1. Non-profit - The non-profit industry, particularly those in the animal welfare sector, could play a pivotal role in funding and supporting guide dog training programs, ultimately meeting the necessary demand for guide dogs.
2. Technology - Innovative technology companies could create new, low-cost assistive devices to aid the visually impaired, or disruption to traditional guide dog training methods to produce guide dogs more efficiently and cheaply.
3. Healthcare - Healthcare providers may implement training and care for guide dogs as part of their screening processes for visually-impaired patients or fund and support guide dog training programs.