Martian Watches debuted a new, Guess-designed smartwatch at this year's CES. The Guess Connect is a particularly glitzy-looking timepiece that looks nothing like what we've come to expect from "smartwatches." In fact, if you weren't aware of its capabilities, you'd think it was just a regular watch.
The Guess Connect is joined by four other designs: The Martian Aviator, Martian Commander, Martian Electra and the Martian Monarch, though the Martian-powered Guess watch appears to be the most high-end of the set.
The Connect features Dual Mode Functionality, allowing for simultaneous voice command (via Bluetooth) as well as hands-free and eye-free notifications (using Bluetooth Low Energy). Users are able to customize notifications and their alerts to their liking.
Glamorous Designer Smartwatches
The Guess Connect Features the Brand's Signature Aesthetic
Trend Themes
1. Designer Smartwatches - Opportunity for luxury fashion and tech to converge in the wearable market.
2. Glitz and Glamour Tech - Opportunity for companies to stand out in the wearable market by offering visually appealing and unique designs.
3. Dual Functionality Wearables - Opportunity for companies to create more efficient and user-friendly wearables that offer both voice command and hands-free notifications.
Industry Implications
1. Fashion - The fashion industry can integrate technology into designs for smartwatches to offer consumers a new and innovative way to accessorize.
2. Tech - Tech companies can partner with luxury brands in the fashion industry to create designer smartwatches with unique and high-end designs that appeal to a wider audience.
3. Wearable Technology - The wearable technology industry can focus on creating dual-mode wearables that offer both voice command and hands-free notifications for increased user-friendliness.