Guess has released their Spring/Summer 2009 ad campaigns and we have two totally different directions for the Guess Accessories SS 08-09 and the Guess by Marciano Watches Fall/Winter 08-09 ads.
Let’s start with the exciting one. The ads for Guess Accessories (the first five images) go for a sizzling photo shoot with super hot models Jon Kortajarena and Irina Sheik showing lots of skin and intimate interaction.
The recent Guess by Marciano Watches campaign pairs Jon Kortajarena with Franziska Frank, but ditches the sleazy art direction and goes for class with the models keeping their clothes on. I Guess it makes sense because its winter. :)
Hey, at least the Guess didn’t go for nudevertising like John Galliano or crotchvertising to sell its watches and accessories...
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Sizzling Guess Accessories & Watches Fall & Spring 09 Campaigns
Trend Themes
1. Guess Accessories SS 08-09 Campaigns - The sizzling and intimate photo shoot suggests a disruptive innovation opportunity for using provocative ads as a marketing technique.
2. Guess by Marciano Watches Fall/winter 08-09 Campaigns - The shift towards classier ads suggests a disruptive innovation opportunity for luxury brands to move away from provocative ads towards more sophisticated marketing techniques.
3. Fashion Advertising Trends - The choice of provocative ads in Guess Accessories SS 08-09 suggests a disruptive innovation opportunity for the fashion industry to explore the boundaries of what is deemed as acceptable advertisements.
Industry Implications
1. Fashion Industry - The use of provocative ads by Guess Accessories and the shift towards classier ads by Guess by Marciano Watches suggests disruptive innovation opportunities for the entire fashion industry to re-think their marketing strategies.
2. Luxury Fashion Industry - The shift towards classier ads in Guess by Marciano Watches Fall/Winter 08-09 suggests a disruptive innovation opportunity for luxury fashion brands to differentiate themselves from low-end brands by using more sophisticated marketing techniques.
3. Advertising Industry - The use of provocative ads in Guess Accessories SS 08-09 suggests a disruptive innovation opportunity for advertisers to push the boundaries and take risks when creating ad campaigns.