Beauty brand Guerlain offers skin treatments called Super Aqua Eye Patches, which were made to be intensely hydrating.
The treatments have a cooling effect due to their gel base, which works to automatically de-puff the often inflamed skin around the eyes. They are based in a hydrating gel that delivers moisture directly to the area, and seals it in. The masks are to be applied to clean skin, left on for 10 minutes, and then removed to reveal brighter, healthier-looking eyes.
With the lightweight but hydrating function of the Guerlain eye patches, along with the short amount of time they need to be applied to take effect, they would be suitable for use in the morning to counter skin that often looks tired early in the day.
Puffiness-Targeting Eye Patches
Guerlain's Eye Patches Treat the Skin Around the Eyes
Trend Themes
1. Hydrating Eye Treatments - The demand for hydrating eye treatments that provide quick and effective results is a disruptive innovation opportunity for the beauty industry.
2. Automated Skin Treatments - The use of gel-based treatments that work automatically to de-puff skin around the eyes is a disruptive innovation opportunity for companies in the skincare industry.
3. Quick Fix Beauty Treatments - The market for quick fix beauty treatments that can be used in the morning to rejuvenate tired looking eyes is a disruptive innovation opportunity for companies in the beauty industry.
Industry Implications
1. Beauty - The beauty industry can capitalize on the trend of hydrating eye treatments to provide customers with quick and effective solutions for tired-looking eyes.
2. Skincare - The skincare industry can develop new, innovative products that focus on de-puffing the skin around the eyes and providing long-lasting moisture.
3. Personal Care - The personal care industry can explore the trend of quick fix beauty treatments by developing products that are easy to use and provide visible results within a short period of time.