ASICS works in collaboration with Montreal imprint Dime on a new iteration of the GT-2160 sneaker model. It is set to launch officially tomorrow and will be available to shop at Dime. The shoe is detailed with a slew of muted tones that come together to create an effortless look.
The update highlights cream tones overlaying the upper and complete with a Tiger stripe in terms of the branding accent. There are also two different gradients that adorn both the midsole foundation and the mesh base to add some breathability. Silver accents add some tonal contrast and are layered throughout the silhouette including the notable Dime branding that marks the lateral heel section to round it out.
Neutral Collaborative Technical Sneakers
Dime Joins ASICS on a Pair of the GT-2160 Sneaker
Trend Themes
1. Neutral Collaborative Technical Sneakers - The trend of collaborative sneaker designs with neutral color schemes and technical features presents an opportunity for brands to create versatile and stylish footwear.
2. Muted Tones and Gradient Accents - The trend of incorporating muted tones and gradient accents in sneaker designs creates an effortless and visually appealing aesthetic that can disrupt the footwear industry.
3. Layered Branding and Tonal Contrast - The trend of layered branding and tonal contrast in sneakers allows for creative branding opportunities and adds depth to the overall design, potentially revolutionizing how brands showcase their logos.
Industry Implications
1. Footwear Industry - The footwear industry can explore the trend of collaborative designs, neutral color schemes, and technical features to create innovative and marketable products.
2. Fashion and Streetwear Industry - The fashion and streetwear industry can tap into the trend of incorporating muted tones, gradient accents, and layered branding to offer unique and stylish sneaker options that appeal to fashion-conscious consumers.
3. Branding and Marketing Industry - The branding and marketing industry can leverage the trend of layered branding and tonal contrast in sneakers to develop creative branding strategies that capture consumers' attention and showcase brand identities in a visually engaging way.