The G-SHOCK COEXIST Collection is a new lineup of accessories from the brand designed and crafted with sustainability at the forefront. The watches include two new takes on the GA-B2100 variant, which have charcoal khaki gray and coffee colors, respectively, and both put recycled materials in the spotlight. The watches have had their body crafted using recycled food waste and natural dyes sourced from the TRUECOTTON and FOOD TEXTILE project.
The G-SHOCK COEXIST Collection is priced at $170 per model and are positioned as just as rugged as their original counterparts. This includes superb shock resistance, the ability to withstand up to 20 bars of underwater pressure and more. Users can also enjoy additional features like smartphone linking, super illuminator displays and more.
Sustainably Crafted Rugged Timepieces
The G-SHOCK COEXIST Collection Includes Two Options
Trend Themes
1. Sustainable Accessories - The G-SHOCK COEXIST Collection showcases sustainably crafted timepieces made using recycled food waste and natural dyes.
2. Recycled Materials - The watches in the G-SHOCK COEXIST Collection emphasize the use of recycled materials in their construction.
3. Rugged Innovation - The G-SHOCK COEXIST Collection offers timepieces that are just as rugged as their original counterparts, with features like shock resistance and underwater pressure resistance.
Industry Implications
1. Fashion - The fashion industry can explore sustainable practices by incorporating recycled materials like food waste and natural dyes into their accessories.
2. Watchmaking - The watchmaking industry can adopt eco-friendly manufacturing processes by using recycled materials in the production of timepieces.
3. Consumer Electronics - The consumer electronics industry can incorporate rugged and sustainable design elements into their products, such as shock resistance and underwater pressure resistance.