Spanish supermarket brand Grupo Dia is working with the esports organization to promote its Hola Cola soft drink. The new sponsorship will see the Grupo Dia logo decorate the QLASH VALORANT team's jerseys, and the duo will work together to develop the women's esports scene further. Hola Cola is known for its popular Hola Cola Cup, which is a Fortnite tournament that the brand hosts alongside QLASH.
QLASH has recently worked with the likes of HyperX, Next Level Racing, and JD Sports, among others.
"We are very happy and proud to have Hola Cola as a sponsor of our women’s Valorant team and thus consolidate the relationship that has united us for more than two years. We believe that it is important to continue developing the women’s scene in the different esports competitions in which we participate and having a partner like DIA to be able to carry it out fills us with enthusiasm and confidence," commented Diego Griñán Malla, Country Manager of QLASH.
Supermarket Esports Sponsors
Grupo Dia Teams Up with QLASH to Sponsor its Women's VALORANT Team
Trend Themes
1. Esports Sponsorships - The trend of brands sponsoring esports teams and events presents opportunities for increased brand visibility and audience engagement.
2. Developing Women's Esports - The growing focus on developing women's esports scenes creates opportunities for brands to support and empower female gamers.
3. Cross-industry Collaborations - The collaboration between Grupo Dia and QLASH highlights the trend of diverse industries partnering to tap into the growing esports market.
Industry Implications
1. Supermarkets - Opportunities for supermarkets to reach a younger audience and enhance brand perception by sponsoring esports teams and events.
2. Soft Drinks - Soft drink brands can benefit from sponsoring esports teams to connect with their target demographic and capitalize on the gaming industry's popularity.
3. Esports Organizations - Esports organizations have the opportunity to attract more sponsors and expand their reach by actively developing women's esports scenes and fostering diversity.