HERESY is a fashion imprint from Southeast London and it is rooted in British folklore themes, which continues with its Ground Work collection that is designed for the Fall/Winter 2023 season. The brand highlights a slew of fantastical tales for inspiration to connect the apparel with ideas of nature and more.
The capsule is shown off in a campaign shot in rural lands along with homely RVs and small apartments. It is defined by its earthy tonal palette and Alfresco illustrations. The capsule is perfect for vacationing in the countryside and is made from resistant fabric materials that offer a sturdy feel. It features graphic tees, hooded jackets, crewneck sweaters, and more -- the entire capsule is now available to shop online.
Fantastical Tale-Inspired Fall Fashion
HERESY Unveils the Ground Work Collection for FW23
Trend Themes
1. Fall-winter 2023 Fashion - Opportunities for disruptive innovation in the development of sustainable, nature-inspired fashion collections for the Fall/Winter 2023 season.
2. British Folklore Themes - Opportunities for disruptive innovation in incorporating folklore-inspired designs into fashion collections to create captivating storytelling experiences.
3. Resistant Fabric Materials - Opportunities for disruptive innovation in the creation of durable and functional fabrics for fashion collections, offering a sturdy feel and longevity.
Industry Implications
1. Fashion - Opportunities for disruptive innovation in the fashion industry by incorporating nature-inspired themes and British folklore designs to create unique and captivating collections.
2. Textile Manufacturing - Opportunities for disruptive innovation in textile manufacturing by developing resistant fabric materials that provide durability, functionality, and a sturdy feel for fashion collections.
3. E-commerce - Opportunities for disruptive innovation in e-commerce platforms by offering online shopping experiences for fashion collections that cater to the growing demand for nature-inspired and sustainable designs.