Ground Control from Ninkasi Brewing is the world's first, and currently only, space beer. The Oregon-based craft brewery sent up a batch of yeast into space and that yeast was used to make Ground Control. The beer is an imperial stout and checks in at 10 percent ABV. As you'd expect, the beer is a limited edition as only six vials of yeast were sent into space.
The craft brewing scene is booming in the United States, but there are only so many ways for breweries to create unique beers. Creative naming is one tactic, as is upping the amount of alcohol. Ground Control from Ninkasi Brewing could very well start a shift in which breweries use novelty ingredients, such as space yeast, to get an edge over the competition.
Galactic Crafts Beers
Ground Control from Ninkasi Brewing is Made Using Yeast Sent into Orbit
Trend Themes
1. Space Beers - The trend of using novelty ingredients like yeast sent into space could gain popularity in the craft brewing industry.
2. Limited Edition Beers - Creating limited edition beers with unique ingredients like space yeast could become a trend among craft breweries.
3. Experiential Marketing - Craft breweries may use the novelty of space beers to create engaging marketing campaigns and provide customers with a unique experience.
Industry Implications
1. Craft Brewing - The craft brewing industry can use unique ingredients like space yeast to differentiate themselves from competitors and create new trends.
2. Space Exploration - Space exploration industries could partner with craft breweries to experiment with new products and marketing opportunities.
3. Marketing and Advertising - Marketing and advertising agencies could work with craft breweries to create campaigns and experiences around unique ingredients like space yeast.