Unlike the surprising number of gardening products that have a relatively clinical appearance, Grō Plant Formula packaging has been infused with the perfect balance of earthiness and clarity. Designed to assert itself as fresh and different, the carton would stand out on the store shelf, despite its lender form.
Cork cladding covers both of the broadest sides of the box, taking the shape of a square with one missing corner. The image might remind you of the techie symbol for an SD card; it's marvelously minimal and modern. The front and back edges of the container feature easy-to-read black text on white. Grō Plant Formula packaging clearly describes the type of flowers to which it's best suited and outlines its ingredients on the rear.
Spruced Up Fertilizer Branding
Gro Plant Formula Employs Bark-Derived Material for a Modern Image
Trend Themes
1. Natural Packaging - The use of cork cladding in packaging design presents an opportunity for brands to tap into the trend of eco-friendly and natural materials.
2. Minimalist Branding - Adopting a minimalist and modern design approach, like the black text on white background used in Grō Plant Formula packaging, can help brands stand out in a cluttered marketplace.
3. Product Transparency - The inclusion of detailed ingredient lists and flower recommendations on packaging, as seen in Grō Plant Formula, aligns with the growing consumer demand for transparency in product information.
Industry Implications
1. Gardening Supplies - Brands in the gardening supplies industry can explore the use of natural materials and minimalist branding to update their packaging and appeal to eco-conscious consumers.
2. Consumer Packaged Goods - Consumer packaged goods companies can leverage the trend of product transparency by providing clear and easily accessible information on packaging, building trust with consumers.
3. Sustainable Packaging - The sustainable packaging industry can further promote the use of eco-friendly materials, like cork cladding, by showcasing their benefits in terms of aesthetics and environmental impact.