High-end liquor and bling have always gone well together. Playing on this often-seen pairing, Grey Goose and Chopard have collaborated on a limited edition magnum vodka bottle, which was unveiled in Cannes.
Topped with a glittering globe and a frosted goose--its wings extended in flight--the Grey Goose and Chopard vodka bottle will be available at Parisian grocers for $466 until September 2010. The high-end, luxury French companies came together to celebrate Chopard's 150th anniversary.
Implications - Luxurious, high-end additions on regular, everyday products are a fantastic and effective way for businesses to differentiate themselves from competitors as well as attract customers. Products that are visually appealing and yet, serve a desired purpose or perform their expected task are good business tactics for appealing to a wide target demographic.
Glittering Geese Liquor Bottles
The Limited Edition Grey Goose and Chopard Vodka Bottle
Trend Themes
1. Luxury Collaborations - High-end brands partnering together to create limited edition and exclusive products for their customers.
2. Blinged-out Packaging - Adding glitter and other visually appealing elements to product packaging to create a luxury feel for consumers.
3. High-end Product Additions - Adding luxurious features or elements to regular and everyday products to create a high-end version for consumers.
Industry Implications
1. Alcohol & Spirits - Collaborative, limited edition bottles and high-end packaging could appeal to discerning consumers in the luxury alcohol and spirits industry.
2. Beauty & Cosmetics - Adding glitter and ornate packaging to beauty and cosmetics products to create a luxury feel for consumers.
3. Fashion & Accessories - Partnering with high-end accessory brands to create collaborative and exclusive versions of everyday fashion items.