Premium Canadian online mattress brand, Endy, recently announced its new eco-friendly certification by GREENGUARD Gold. This sustainable credential means the brand adheres to "the world's most rigorous and comprehensive standards for low emissions of volatile organic compounds (VOCs), formaldehyde, and phthalates."
Since Endy received the GREENGUARD Gold Certified, it means the mattress—from the zipper to the foam layers—has been deemed to have fewer pollutants and upholds a healthier indoor environment for all, specifically children, the elderly, or individuals with health conditions such as asthma.
"Our customers' comfort and wellness is always top-of-mind when developing our products," said Rajen Ruparell, Executive Chairman and co-founder of Endy. "We're honored and privileged to be the first Canadians mattress brand to earn this certification as we work toward our mission of Better Sleep for All."
Eco-Friendly Mattress Certifications
Canadian Mattress Brand Endy Certified as GREENGUARD Gold
Trend Themes
1. Eco-friendly Mattresses - Opportunity for mattress brands to obtain eco-friendly certifications, ensuring low emissions and healthier indoor environments for customers.
2. GREENGUARD Gold Certification - Increasing preference for products certified with GREENGUARD Gold, indicating adherence to rigorous standards and reduced pollutant levels.
3. Health and Wellness Focus - Growing consumer demand for products that prioritize comfort and wellness, driving innovation in the mattress industry.
Industry Implications
1. Mattress Manufacturing - Opportunity for mattress manufacturers to embrace eco-friendly practices and obtain certifications to meet the increasing demand for sustainable products.
2. Certification Services - Rise in demand for certification services that rigorously evaluate and validate environmental and health-related standards, such as GREENGUARD Gold.
3. Online Mattress Retail - Opportunity for online mattress retailers to highlight eco-friendly certifications and cater to health-conscious consumers looking for sustainable options.