Founded by a team of experts, Greatness Wins offers high-performance athletic apparel. Former MLB star Derek Jeter and UNTUCKit co-founder Chris Riccobono have come together with boundary-breaking ballet dancer Misty Copeland and sports legend Wayne Gretzky to create Greatness Wins.
Greatness Wins is beloved for the brand's fastidious attention to detail and is powered by innovative technical fabrics that "work hard, wash well, and actually last." Each piece offers a superior fit and was purpose-built for athletes. Some standouts from the brand include the Performance Training Tank, the Performance Training Shorts, the Core Tech Joggers, and the Core Tech Tee -- to name a few. The entire collection is available to purchase online, with prices starting at $45.00.
High-Performance Athletic Apparel
Greatness Wins Was Created by a Team of Renowned Athletes
Trend Themes
1. Innovative Technical Fabrics - There is an opportunity for technical fabric manufacturers to partner with high-performance athletic apparel brands like Greatness Wins.
2. Athleisure Wear - With the rise of working from home and the need for comfortable clothing outside of the gym, there is a disruptive innovation opportunity for brands to create fashion-forward athleisure wear.
3. Collaborative Design - Greatness Wins' success highlights the benefits of collaborative design, and there is a disruptive innovation opportunity for businesses to collaborate with experts in their respective fields to create new products and brands.
Industry Implications
1. Technical Fabric Manufacturing - Technical fabric manufacturers can partner with high-performance athletic apparel brands like Greatness Wins to innovate and create new fabrics for athletic wear.
2. Athletic Apparel Retail - There is a disruptive innovation opportunity for athletic apparel retailers to create fashion-forward athleisure wear to meet the needs of customers working from home or looking for comfortable day-to-day clothing.
3. Design and Consulting - Greatness Wins' success highlights the benefits of collaborative design, and there is a disruptive innovation opportunity for design and consulting businesses to collaborate with experts in their respective fields to create new products and brands.