The Great Wall Hover H7 is one of the strangest crossover utility vehicles I’ve ever seen. The quirky Chinese concept was unveiled at the Shanghai Motor Show, and upon taking a closer look at the Hover H7, a number of design cues seen in U.S. and other foreign cars can be observed.
The front end of the Great Wall H7 features a sporty grille that Autoblog figures is meant to evoke Audi—in theory, at least. A Fu Manchu chrome moustache frames the grille, while elongated teardrop headlamps look like they were plucked from a Hyundai.
I’m not a huge fan of the Great Wall H7, and neither is Autoblog. What do you think?
Outrageous CUVs
Great Wall Hover H7 at the Shanghai Motor Show
Trend Themes
1. Quirky CUV Designs - Innovative CUV designs with unique cues from foreign cars can make for a disruptive market entrance.
2. International Design Influences in Cuvs - Incorporating design elements from global markets can create unique product offerings with a broad appeal.
3. Concept Cuvs - Pushing the boundaries of conventional CUV design can generate buzz and set the stage for future innovation.
Industry Implications
1. Automotive - Automakers that embrace unique cues from foreign and domestic markets could capture a new audience for their CUVs.
2. Design - Design houses that specialize in unconventional CUVs could meet a growing demand for unique and eye-catching vehicles.
3. Marketing - Marketing firms that help new CUV entrants showcase their value proposition effectively can drive adoption and market growth.