A fresh gray New Balance sneaker is the result of the American athletic brand's collaboration with a global UK-based retailer by the name of 'END.' The END. and New Balance collaboration marks the first for the two, HYPEBEAST reports.
As a means of giving the neutral-toned shoes more character, the gray New Balances are depicted in a box made of beautiful marble that's placed on a snowy surface. Another image shows a male model staring out into the distance of a mountainous view, again working to highlight the color pallet of the sneakers.
The use of natural marble for the promotion also offers an insight as to what the creators used for their inspiration, making it known to consumers that the exploration-themed sneakers differ from others that appear similar.
Exploration-Themed Sneakers
A Collaborative Gray New Balance Was Promoted Alongside Natural Marble
Trend Themes
1. Exploration-themed Fashion - Opportunity to create more exploration-themed fashion pieces, tapping into consumers' wanderlust and love for adventure.
2. Collaborative Campaigns - More brands can collaborate to release joint campaigns and products, creating a unique experience for customers and generating buzz around the partnership.
3. Natural Materials in Fashion - Designers can incorporate natural materials, like marble, into their fashion pieces in unique ways to offer a more sustainable and timeless approach to fashion.
Industry Implications
1. Fashion - Fashion brands have the opportunity to create exploration-themed clothing, shoes, and accessories to tap into consumers' love for adventure and exploration.
2. Retail - More retailers can collaborate with other brands to create joint campaigns and exclusive products that offer customers a unique shopping experience.
3. Sustainable Materials - More designers and fashion brands can incorporate natural, sustainable materials into their products to cater to consumers' growing concern about environmental issues and sustainability in fashion.