'Logo Modernism' is a graphic design book that includes approximately 6,000 trademarks, creating a stunning visual survey of the rise of modernism in corporate art.
The graphic design book, written and illustrated by Jens Muller and R. Roger Remington and published by Taschen books, is a catalog of a multitude of corporate logos from around the world. Tracking the evolution of these logos, Muller and Remington show the expanding influence of modernism on commercial graphic design in the period between 1940 and 1980.
As evidenced by the popularity of television shows like Mad Men and of pop cultural art pieces incorporating commercial graphic design, there is a current fascination with the branding and marketing aesthetic of decades past. This is increasingly being translated into modern marketing with a return to retro and original packaging and branding from big companies like A&W.
Comprehensive Logo Catalogs
This Graphic Design Book is a Collection of 6,000 Corporate Logos
Trend Themes
1. Retro Branding Revival - As current fascination with past branding and marketing aesthetics continues, there is a trend towards reviving retro packaging and branding in modern marketing.
2. Corporate Logo Evolution Tracking - There is a growing trend of comprehensive tracking and cataloging of the evolution of corporate logos to help businesses analyze branding trends and make informed design decisions.
3. Modernism in Corporate Art - Businesses can use modernism-inspired corporate art to create visually striking branding and marketing materials that stand out in a crowded market.
Industry Implications
1. Graphic Design - Graphic design firms can use comprehensive logo catalogs to inspire new logo creations, as well as track industry trends to stay ahead of the game.
2. Publishing - Publishing companies can capitalize on the current fascination with retro branding by releasing graphic design books that spotlight corporate logos from decades past.
3. Marketing and Advertising - Marketing and advertising businesses can use the evolution of corporate logos to inform their branding strategies and capitalize on the trend towards retro marketing aesthetics.