It was recently announced by GT Series developer Polyphone Digital that the new Vision stable is an entry from Ferrari and it is set to exclusively launch in Gram Turismo 7. This is officially dropping in the next few weeks, beginning on December 23rd. Similar to the previous launches, the Ferrari Vision Grab Turismo has features that are impressive, completing the concept car with a 'more extreme version' of the V6 engine that is seen on the 499P hypercar.
In the game, the hybrid seats one and has more than 1,000 horsepower with three electric motors that have additional power. Flavio Manzoni, Ferrari's Design Director states that "We wanted to create a vision of the future designed without constraint, but born from Ferrari’s unrivaled understanding of engineering, aerodynamics, and future technologies, and deliver it into the digital world for a whole new audience to experience."
Game-Exclusive Concept Cars
Ferrari's Vision Hybrid Race Vehicle Drops of Gran Turismo 7
Trend Themes
1. Game-exclusive Concept Cars - Hybrid and electric concept cars designed specifically for video games represent a new opportunity for automakers to showcase the future of automotive technology in a virtual world.
2. Virtual Reality Showrooms - As video games become more realistic, automotive dealerships can take advantage of virtual reality showrooms to showcase their cars in a more immersive and engaging way.
3. Branded In-game Content - Car manufacturers and game developers can capitalize on the popularity of racing games through branded in-game content, such as car skins or exclusive vehicles, to reach a broader audience and increase brand awareness.
Industry Implications
1. Automotive - Automakers can use game-exclusive concept cars to showcase futuristic automotive technology and expand their brand awareness in the gaming industry.
2. Video Games - Developers of racing games can utilize exclusive automotive content, such as Ferrari's Vision GT, to enhance the gaming experience, attract more players, and create new revenue streams through partnerships with automakers.
3. Virtual Reality - As video games continue to advance in realism, virtual reality technology can provide an immersive and interactive showroom experience for automotive dealerships and increase customer engagement and sales.