D2C cereal brand Magic Spoon responded to consumer demand for grain-free cereal bars by creating a limited run of Cookies & Cream cereal bars. High in protein and low in carbs like its better-for-you, keto breakfast cereals, the limited product sold out within just 48 hours of launching online.
Consumers are stocking up on a range of eat-at-home and long-lasting cereal products such as breakfast cereals, granola bars and other cereal bars in response to extended periods of time living and working at home.
Magic Spoon's free-from cereal is available in fan-favorite flavors like Cocoa, Frosted, Fruity, Blueberry, Peanut Butter and Cinnamon, which leaves plenty of room for more grain-free cereal bars to be created in the future.
Grain-Free Cereal Bars
Magic Spoon's Cookies & Cream Cereal Bars are High in Protein, Low in Carbs
Trend Themes
1. Grain-free Cereal Bars - The trend towards grain-free and low-carb diets creates opportunities for more grain-free cereal bars.
2. Direct-to-consumer Cereal Brands - The rise of direct-to-consumer cereal brands like Magic Spoon allows for more personalized and innovative cereal products.
3. At-home Cereal Products - Increased demand for at-home and long-lasting cereal products creates opportunities for more inventive and convenient cereal options.
Industry Implications
1. Food and Beverage - There is room for disruptive innovation within the food and beverage industry to create more personalized and healthier cereal products.
2. E-commerce - The popularity of D2C cereal brands creates opportunities for innovation within the e-commerce industry for more user-friendly ordering and distribution processes.
3. Fitness and Wellness - The trend towards healthier and low-carb diets creates opportunities for the fitness and wellness industry to create more customized and nutritious products.