Adidas is embracing graffiti in its latest project, End to End. The project is a 3 day, 7 graffiti artist adventure in which a subway carriage will be plastered with graffiti, from 'end to end'. "Adidas and Foot Locker gathered some ofthe best graffiti artist in the world to work together on a totally original concept - a unique collection of footwear, clothing and accessories to the streets."
This is the perfect trend for sneakers innovation. Adidas will create a rolling masterpiece of graffiti artwork. The project kicks off February 21st.
Adidas Embraces Graffiti
7 Top Graffiti Artists Commissioned to Plaster Subway
Trend Themes
1. Sneakers Innovation - Adidas will create a rolling masterpiece of graffiti artwork, opening up opportunities for unique and artistic sneaker designs.
2. Graffiti Art Collaboration - Adidas and Foot Locker collaborating with top graffiti artists sparks opportunities for unique and custom clothing and accessories.
3. Street Art Fashion - The fusion of graffiti art and fashion by Adidas presents opportunities for disruptive innovation in streetwear and urban fashion.
Industry Implications
1. Footwear - Adidas collaborating with graffiti artists opens up disruptive innovation opportunities in the footwear industry.
2. Clothing - The unique collaboration between Adidas, Foot Locker, and graffiti artists creates disruptive innovation opportunities in the clothing industry.
3. Accessories - Adidas and Foot Locker's collaboration with graffiti artists presents disruptive innovation opportunities in the accessories industry with unique and artistic streetwear accessories.