Grab, a notable food delivery and ride-hailing company, has entered into a strategic partnership with OpenAI to develop and implement advanced AI solutions to enhance the overall experience for users, partners, and employees across Southeast Asia.
This collaboration marks OpenAI’s first significant venture in the region and is dedicated to creating AI tools that address the specific needs of Grab's diverse clientele and operational partners.
The initial phase of the partnership will target three pivotal areas: enhancing accessibility, improving customer support, and refining mapping capabilities.
To boost accessibility, Grab intends to leverage OpenAI’s state-of-the-art text and voice technologies. These innovations will be particularly beneficial for the visually impaired and elderly users who may encounter difficulties navigating the app’s interface. To enhance customer support, Grab is investigating the deployment of AI-driven chatbots. Additionally, the partnership will focus on bolstering Grab's mapping capabilities.