The GQ Style UK "Bigger Than Hip-Hop" editorial centres around honest portraits of some of today's most influential hip-hop artists. Featuring Mykki Blanco, Kendrick Lamar, Dominic Lord, Miguel, Meek Mill and A$AP Rocky, the style of hip-hop each one carries is as different as separate music genres, hence the name of the editorial. They are breaking the mold that was set down years ago.
Shot by photographer Matthew Stone, the GQ Style UK "Bigger Than Hip-Hop" editorial is full of calm and composed poses. It really shows the direction the genre is taking these days. Accompanying the images are short captions proving why the line-up is currently hip-hop’s brightest. They are wearing pieces from the likes of Shaum Samson, Alexander Wang and Nasir Mazhar.
Contemporary Hip-Hop Artist Portraits
The GQ Style UK "Bigger Than Hip-Hop" Editorial Stars Celebs
Trend Themes
1. New Wave Hip-hop - There is an opportunity to create a new sub-genre of hip-hop that reflects the calm and composed style of contemporary hip-hop artist portraits.
2. Streetwear Modeling - As hip-hop culture continues to influence fashion, modeling agencies and brands have the opportunity to incorporate streetwear-inspired styles into their marketing campaigns.
3. Alternative Music Crossovers - Contemporary hip-hop artists' diverse styles create opportunities for collaboration with alternative music genres, such as indie rock or electronic music.
Industry Implications
1. Music Production - There is an opportunity to create a new wave of hip-hop music that takes cues from the calm and composed style of contemporary hip-hop artist portraits.
2. Fashion Modeling - As hip-hop culture continues to influence fashion, modeling agencies have the opportunity to incorporate streetwear-inspired styles into their campaigns, providing unique and trendy options to their clients.
3. Music Collaborations - The diverse styles of contemporary hip-hop artists create opportunities for collaboration with alternative music genres, which would create new sounds not previously explored in the music industry.