Lingerie spreads are usually in your face with its amplified amounts of sexuality, but this GQ Australia May 2013 photo shoot opts for a more subtle way of seducing its audience.
Featuring six of Australia's top models like Olivia Thornton, Dempsey Stewart and Juliana Forge, the editorial reveals just the right amount of skin without giving away too much. Photographer Nicole Bentley captures the girls in corsets and lace lingerie styled by Wayne Gross. The poses throughout the shoot are sexy but feminine while one image even features an adorable kitty - something you usually don't find in between images of tousled hair and topless models.
The GQ Australia May 2013 editorial is a breath of fresh air amongst the aggressive skin-bearing shoots usually found in men's magazines.
Subdued Lingerie Shoots
The GQ Australia May 2013 Editorial is Flirtatious and Feminine
Trend Themes
1. Subtle Intimacy - An opportunity for lingerie brands to explore and market more subtle and feminine styles of lingerie shoots that promote intimacy without being too provocative.
2. Feminine Empowerment - An opportunity to explore lingerie shoots that showcase femininity and empowerment rather than objectification and sexualization.
3. Inclusive Representation - An opportunity for lingerie brands to incorporate diverse models in their shoots to represent a wider range of body types and promote inclusivity.
Industry Implications
1. Lingerie - An opportunity for the lingerie industry to shift away from hyper-sexualized shoots and promote a more intimate and feminine image of lingerie.
2. Fashion Photography - An opportunity for fashion photographers to explore new, more subtle and feminine styles of lingerie shoots that empower and showcase female models in a non-objectifying manner.
3. Publishing - An opportunity for publishing companies to showcase more diverse and inclusive lingerie shoots, highlighting a wider range of body types and empowering all women.