Branding company Atomicdust has partnered up with Goshen Coffee to create branding that is distinct, communicating the boldness of the product itself. This concept resulted in pinup-inspired packaging that not only shows the strength of the coffee within, but attracts potential customers using a nostalgic appeal that is truly original.
The image is reminiscent of the classic 'We Can Do It' poster associated with World War 2, given a more modern twist through the inclusion of a tattooed young woman rocking spacers and a lip piercing. The bandanna and red retro up 'do remain, but the update to the look is undeniable and is sure to add an extra layer of appeal for any young coffee addict. Add an extra kick to your morning cup of java with Goshen Coffee.
Pinup-Branded Java
The Goshen Coffee Company Shows Retro Nautical Packaging
Trend Themes
1. Retro Branding - This trend of using nostalgic appeal in packaging design presents an opportunity for companies to differentiate their products and connect with consumers on an emotional level.
2. Distinct Packaging - The focus on creating unique and bold packaging designs opens up opportunities for brands to stand out on store shelves and capture the attention of consumers.
3. Update to Classic Imagery - The modernization of iconic imagery, such as the 'We Can Do It' poster, creates a disruptive innovation opportunity for companies to reinvent and recontextualize well-known visuals in their branding.
Industry Implications
1. Coffee - The coffee industry can leverage retro branding and distinct packaging to attract consumers and create a memorable coffee experience.
2. Consumer Goods - Brands in the consumer goods industry can embrace the trend of updating classic imagery to differentiate their products and engage with their target market.
3. Design and Advertising - The design and advertising industry can explore the use of nostalgic appeal to create impactful and attention-grabbing visual identities for brands and products.