The Gosha Rubchinskiy x Burberry collaboration collection was showcased during the streetwear label's Spring/Summer 2018 runway show. Following recent collaborations with sportswear labels like Fila, Adidas and Kappa, the Russian designer teamed up with the English luxury brand -- known for its timeless trench coats, and signature novacheck print.
Footballer-inspired separates, structured trench coats and loose-fitting sweatpants stole the spotlight on the runway stage and were a seamless marriage of both brands' most memorable styles. One of the most impressive looks from the Gosha Rubchinskiy x Burberry range was a shorts and short-sleeved shirt combination in a checkered print along with a matching cap. While youthful in its theme, the outfit referenced vintage hunting gear in an unexpected way.
Remixed Heritage Apparel
The Gosha Rubchinskiy x Burberry Collaboration Features Sporty Undertones
Trend Themes
1. Remixed Heritage Apparel - The collaboration between Gosha Rubchinskiy and Burberry showcases how remixing heritage styles can create unique and innovative designs.
2. Sporty Undertones - The incorporation of sportswear elements in the collaboration collection demonstrates the trend of blending athletic aesthetics with luxury fashion.
3. Vintage Hunting Gear - The unexpected reference to vintage hunting gear in the outfit highlights the trend of incorporating nostalgic elements into contemporary fashion designs.
Industry Implications
1. Fashion - The collaboration between Gosha Rubchinskiy and Burberry presents opportunities for fashion brands to explore new ways of remixing heritage styles and incorporating sportswear elements.
2. Luxury - The use of luxury brand Burberry's signature novacheck print in the collection showcases the potential for luxury brands to collaborate with streetwear labels and create unique, high-end designs.
3. Sportswear - The incorporation of sportswear elements in the collaboration collection opens up possibilities for sportswear brands to explore partnerships with luxury fashion labels and create innovative designs.