A collaborative effort between Gosha Rubchinskiy and adidas Football has resulted in a selection of unconventional sportswear that will reportedly be launched in three different series following up to the 2018 World Cup.
This event will mark the end of the collaborative effort, making the apparel that results from it more exclusive. In addition to the Gosha Rubchinskiy and adidas Football apparel, the two brands will release other unique products and host promotional events to increase sales. CEO Adrian Joffe explained his plans for the series by stating, "It’s early stages, so we’re not sure yet. There will be a book. There might also be a capsule collection with the World Cup. The big event will be with the World Cup."
Currently, only a few images of what's to come have been released, however these show a clear intermingling of the styles of both brands -- with functional athletic looks combined with statement Russian streetwear.
Soviet-Inspired Sportswear
Gosha Rubchinskiy and adidas Football Joined to Create a New Series
Trend Themes
1. Soviet-style Sports Fashion - The trend towards Soviet-inspired sportswear will continue with the launch of the Gosha Rubchinskiy and adidas Football collection, offering more opportunities for designers to create fashion-forward interpretations of classic sportswear.
2. Collaborative Capsule Collections - The collaborative effort between Gosha Rubchinskiy and adidas Football highlights the potential for other brands to partner up to create limited edition capsule collections, contributing to the growth of the streetwear market.
3. Event-based Marketing - With plans for a book and promotional events around the 2018 World Cup, the Gosha Rubchinskiy and adidas Football partnership demonstrates the potential for brands to boost sales and generate buzz through event-based marketing strategies.
Industry Implications
1. Fashion - The Gosha Rubchinskiy and adidas Football partnership opens up opportunities for designers and fashion brands to experiment with Soviet-inspired sportswear designs and cater to the growing streetwear market.
2. Sportswear - The launch of the Gosha Rubchinskiy and adidas Football collection highlights the potential for sportswear brands to collaborate with designers and diversify their offerings beyond traditional athletic wear.
3. Marketing and Advertising - The event-based marketing approach of the Gosha Rubchinskiy and adidas Football partnership demonstrates the potential for brands to generate hype and increase sales through unique and targeted promotional strategies.