Traditional point-and-shoot cameras are a fair bit less popular these days given the surge in smartphone usage, so the GoPro 'QuikStories' app aims to help users experience a more connected functionality.
The app works by having users utilize their GoPro HERO5 camera as they normally would and pair the device with their smartphone. The footage will be automatically copied to the app, which will then create a video using it that can then be utilized for sharing online with your friends to let them know what you've been up to.
The GoPro 'QuikStories' app helps to further implement a connected experience with the brand's camera in order to keep it as relevant as possible for avid photographers.
Social Camera Brand Apps
The GoPro 'QuikStories' App Lets You Create Beautiful Video Clips
Trend Themes
1. Connected Camera Apps - Opportunity for camera brands to develop apps that allow users to seamlessly connect their devices and enhance the user experience.
2. Automated Video Editing - Opportunity for brands to develop apps that use AI/machine learning to automatically edit footage and create easy to share videos.
3. Social Sharing Integration - Opportunity for camera brands to integrate social sharing features into their apps to make sharing on social media platforms more convenient.
Industry Implications
1. Photography - Opportunity for camera brands to enhance the user experience through app development and integration.
2. Technology - Opportunity for tech companies to develop AI/machine learning software for automated video editing.
3. Social Media - Opportunity for social media platforms to create partnerships with camera brands and integrate their platforms more seamlessly.