Google and furniture brand Ikea have joined forces to introduce an innovative feature that allows users to view Ikea's products in augmented reality (AR) directly within Google Search results. To access the new feature, users on Android devices must tap on the 'View in 3D' prompt.
Tapping on this prompt presents a lifelike 3D rendering of the product, allowing it to be examined from various angles using swipe gestures. A 'View in your space' feature enables users to deploy the Ikea product in their real-world environment via AR.
AR enables users to assess how a product's color and style harmonize with their home environment. With the new AR feature, consumers can explore and try out products from the comfort of their homes.
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
Trend Themes
1. Augmented Reality (AR) in E-commerce - The collaboration between Google and Ikea is a prime example of how AR is being utilized to enhance the online shopping experience by allowing users to virtually try out products in their own space.
2. Enhanced Product Visualization - The introduction of lifelike 3D rendering and swipe gestures in Google Search results provides an immersive way for users to examine and interact with products, giving them a better understanding of how the items would fit into their lives.
3. Home Interior Design Technology - The new AR feature from Google and Ikea empowers consumers to aesthetically evaluate and experiment with furniture designs in their homes, revolutionizing the way interior design is approached.
Industry Implications
1. E-commerce - AR-powered furniture lenses can disrupt the e-commerce industry by creating a more engaging and interactive shopping experience, ultimately driving higher conversion rates and customer satisfaction.
2. Furniture Retail - The introduction of AR-based furniture try outs presents an opportunity for furniture retailers to showcase their products in a unique way, increasing customer engagement and potentially decreasing return rates.
3. Home Decor - AR-powered furniture lenses have the potential to transform the home decor industry by providing customers with a more accurate representation of how furniture would look and fit in their homes, leading to more confident purchasing decisions.